Increasing adoption of cloud technology and big data, and increasing social media channels are key drivers of the growth of the marketing analytics software market during the forecast period. In addition, advances such as product launches and investments by key players in the market and growing strategic alliances will create favorable demand for the marketing analysis software market. In addition, the need to accurately calculate the ROI of online marketing activities and the need to underestimate customer behavior also contribute to the growth of the marketing analytics software market. However, the high deployment costs of marketing analytics software and the easy availability of open source solutions can curb the growth of the global marketing analytics software market during the forecast period. Marketing analysis is a method of measuring, controlling, managing, and analyzing marketing performance, enabling marketers to assess the success of their efforts. It consists of processes and technologies to maximize effectiveness and optimize return on investment (ROI). Marketing analytics provide in-depth insights into customer preferences and trends, allowing you to monitor your online marketing campaigns. The solution also allows you to monitor each outcome, allowing managers to raise funds as effectively as possible. Marketing analytics software assists marketing managers in the areas of customer research, product design, industry trends, and customer support. The marketing analysis software market is estimated to reach US $ 6.93 billion by 2030 from a market value of US $ 2.77 billion in 2022 and is expected to grow at a CAGR of 14.0% during the 2022-2030 forecast period.
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